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How much difference
Getting the details of your mailing right can make a huge difference. Here are some examples of small changes that have taken place that have made huge differences in mailings of information about books to schools.
- I added 2 sentences to a flyer, and we went from losing £5000 on the campaign to making £25,000
- In one case we re-wrote the sales letter - nothing more. The brochure, the telephone sales and everything else stayed the same. We went from £20,000 sales per mailing up to £250,000.
- In trial A two leaflets were sent out bringing in a response rate of 3%, which was acceptable. In trial B the same two leaflets went out with a third leaflet advertising another product. The response rate collapsed to zero.
- Some increases are small - it is not unusual to take a 2% return and turn it into 3%. Not dramatic but it can change a break-even campaign into a profitable campaign.
You can hear exactly how much change in response rate we could generate with your leaflet or sales letter or brochure, and we will tell you how we we would do it, free of charge. Just call 01536 399 000 and ask for the Creative Team.
Or to speed matters up, just follow the instructions below.
You can also look at a brief outline of a sample advert, taken from the 10 Ways section.
Free review
If you would would like us to look at your advert, tell you what we think, and then say how we would have done it just send us the advert...
- By email send a pdf or a .doc file to Creative@hamilton-house.com
- By post - send the advert exactly as it was sent out to Creative Team, Hamilton House Mailings plc, Earlstrees Ct., Earlstrees Rd., Corby, Northants NN17 4HH
- By fax - fax the advert to 01536 399 012
Notes
For UK based customers we will call you back to discuss. For non-UK customers we will email you a summary of our thoughts. Either way there is no charge and no obligation. After the review is done you will get one email from us summarising our services - but that is all - we don't put you on an email list or give or sell your email address to anyone else.
In all cases you must give your email address, full company name, your name, postal address.
And please make it clear that you want a review by writing "For Review" on the advert or covering letter.
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Sample advert
Compare this...
What's the easiest way to get every Key Stage 2 child so enthralled in the Romans and Celts, that they will complain when you move on to the next topic?
We all know that teaching history works much better when the children are excited, stimulated and enthralled by the subject. When their minds feel the historical events as real and alive, then the experience of history begins.
Sadly not every history book manages to do engineer this transformation, and an endless desire to produce cheap and cheerful publications can mean lifeless illustrations and dry text that does nothing to grab the children's imagination and thrust them into the historical events.
Which is why, just occasionally it is worth spending a little more on the books to be used in the classroom. The longer term savings, in terms of results, parental appreciation, Ofsted enthusiasm, and the admiration of colleagues will certainly make you feel it was worthy every extra penny.
With this...
NEW!!! The Romans and Celts. Key Stage 2
From just £2.50 per class book (free teacher notes with each set of 20+)
Contents.... (Which one works best?) |
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Hamilton House Mailings plc,
Earlstrees Ct, Earlstrees Rd, Corby, Northants, NN17 4HH
Tel:
01536 399 000, Fax:
01536 399 012, Email: sales@hamilton-house.com
Hamilton House Mailings plc is a company registered in England and Wales with company number 2444392. |
