Selling books to schools

After years of work we evolved the first rule of design. When promoting to schools or to parents...

Strangely this is one of those statements that still get ignored even by people who claim to have read it, understood it, and acted on it.

What you do is decide what you are going to say in terms of words first of all. Then when all the words are written you think about how you are going to lay them out. You might have an idea at the start about your design, but it should always just stay as an idea. By the time the copy is done you might well want to change it.

Then once the copy is sorted you decide what you are going to do with it in terms of design. You might say :

That's how it goes. If you would like to read how our design services work, please read on.

The design team at Hamilton House work either from copy that we have written from your spec. or from copy you supply to us.

Prices vary considerably - but you might expect to have a page of A4 designed for £300 - although please don't take that as a promise. There are always issues of pictures (how many, do you supply, do we...).

The simplest way forward is to send the brief, and/or a copy of your latest advert to, Creative@hamilton-house.com and ask us to quote how much we would have charged for that job.

But as with everything else in life, you get what you pay for. There are designers everywhere who will undercut anyone else. But they probably don't know too much about the psychology of perception.

The benefit we offer is that if we sketch something for you, and you really don't like it, then you don't have to pay. You can't use it of course, but you don't pay a bill for something you think is no good.