Breaking it down

The key points that are most likely to generate a higher response rate in your direct mail are...

1.  Grabbing attention

2.  Holding attention

3.  Keeping attention even if the recipient only reads bits and pieces

4.  Avoiding grabby images

5.  Knowing where the eye goes

6.  Knowing what response you want.

These six topics are dealt with in this section - click on the links on the left to read each one.